Social Media Management and Marketing

Account Creation and Page Optimization

We create and optimize your social media profiles for maximum impact, ensuring each account is visually engaging and strategically aligned with your brand:

• Profile and Cover Picture Creation: Custom design for profile and cover images on platforms like Facebook, Instagram, LinkedIn, and Twitter.

• Page and Profile Optimization: Optimizing bios, descriptions, and settings for better visibility and searchability on each platform.

• CTA Button Setup: Adding and optimizing Call-to-Action buttons to drive conversions and customer interactions.

• Competitor Analysis: Analyzing competitors to refine positioning and strategy for each account.

• Facebook Tabs Creation: Customizing tabs for services, events, reviews, and other features to enhance the user experience.

Content Creation and Posting

We ensure a consistent, engaging presence by developing and posting content tailored to each platform’s unique format and audience:

• Content Calendar: A strategic plan with posts, stories, and reels scheduled for optimal engagement.

• Weekly Posting: Regular posts per week across all platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

• Video Creation and Posting: Producing and uploading videos on platforms like IGTV, Facebook, YouTube, and LinkedIn to increase engagement.

• Story Creation: Designing Facebook and Instagram stories for brand highlights, events, and offers.

• Group Sharing: Sharing posts in relevant groups on Facebook and LinkedIn to expand reach and drive engagement.

• Image Tagging and Hashtags: Tagging relevant people, using industry hashtags, and following trends to maximize visibility.

Advanced Engagement Strategies

Our engagement-focused strategies aim to build a loyal community around your brand:

• Influencer Outreach: Researching and collaborating with influencers to increase brand exposure and credibility.

• Responding to Comments: Actively engaging with followers by responding to comments and messages.

• Facebook Polls/Quizzes: Creating polls and quizzes to encourage interaction and gather audience insights.

• Instagram Engagement Strategy: Connecting Instagram to Facebook, tagging images, and creating IGTV videos to foster interaction.

• Twitter Hashtag and Poll Creation: Engaging with trending hashtags, creating polls, and following industry influencers to stay relevant.

Platform-Specific Customizations

Each social media platform has unique features, and we tailor our approach to leverage these elements effectively:

• LinkedIn: Profile and showcase page creation, group sharing, and connection invites to grow professional reach.

• Pinterest: Board creation, inviting relevant pinners, and managing business accounts for brands targeting a creative audience.

• YouTube: Channel setup, cover image creation, video optimization, thumbnail design, and end-screen information cards to enhance video engagement.

• Twitter: List creation, moment curation, and retweets to amplify reach and build industry connections.

Social Media Advertising

Our advertising strategies expand your reach and drive conversions through targeted campaigns:

• Boosted Posts and Targeted Ads: Promoting high-engagement posts to reach a broader, more targeted audience.

• A/B Testing: Testing various ad elements to identify the most effective creatives and audience targeting.

• Budget Management: Efficiently allocating ad spend to maximize reach and ROI while adhering to budget constraints.

Analytics and Reporting

We provide ongoing insights to measure success and refine strategies for continued growth:

• Monthly SMO Reports: In-depth analysis of social media optimization efforts and engagement trends.

• Platform-Specific Insights: Monitoring and reporting on engagement metrics, follower growth, and conversions on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

• Competitor Analysis: Monthly reviews of competitors’ activity and performance to refine positioning.

• Video and Backlink Analytics: Tracking YouTube video performance, backlink effectiveness, and video tags.

• Continuous Optimization: Adjusting strategies based on data insights to sustain and improve results over time.

24/7 Support and Ongoing Engagement

Voyage is committed to supporting your social media journey with dedicated, round-the-clock assistance:

• 24/7 Monitoring and Support: Phone, email, chat, or Skype support to ensure prompt responses to any questions or issues.

• Page Monitoring: Continuous monitoring of social media pages to respond to comments, moderate content, and protect brand integrity.

• Strategy Updates: Ongoing adjustments to reflect platform updates, engagement trends, and your evolving business goals.

Our Social Media Management and Marketing services provide a complete solution, from foundational profile setup to advanced engagement strategies, video content creation, influencer outreach, and analytics. With Voyage, you gain a committed partner focused on elevating your brand’s presence, driving engagement, and building a thriving online community.