Pay-Per-Click (PPC) Advertising

Network Account Setup and Campaign Preparation

We handle all aspects of account setup and campaign structuring to lay a solid foundation for success:

• Network Account Setup: Establishing and optimizing accounts on Google Ads, Microsoft Adcenter, and Facebook Ads.

• Suggested Keywords: Providing a recommended list of keywords to target for cost-effective and high-impact reach.

• Campaign Setup: Structuring campaigns to align with your goals, including ad groups, targeting, and bidding strategies.

• Initial Estimate Report: Supplying an initial projection of expected ad reach, cost-per-click (CPC), and conversion potential.

• Landing Page Recommendation: Advising on landing page improvements to align with campaign goals and maximize conversions.

Comprehensive Keyword and Ad Strategy

We employ thorough keyword and ad strategies that position your brand in front of the right audience at the right time:

• Keyword Analysis and Unlimited Keywords: Conducting in-depth keyword research, analysis, and selection with no limit on keywords to ensure maximum reach and relevance.

• Text Ads, Display Ads, and More: Creating a variety of ad types, including:

• Text Ads: Concise, compelling ad copy for search engine results.

• Display Ads (Banner/Image Ads): Visually engaging ads for the Google Display Network.

• Gmail Ads: Interactive ads within Gmail for direct audience engagement.

• Video Ads: Engaging video content on platforms like YouTube.

• Shopping Ads: For eCommerce clients, optimized ads on Google Shopping.

• App Promotion Ads: Campaigns designed to increase app downloads and engagement.

Advanced Campaign Management and Optimization

We continuously monitor and refine campaigns to ensure high performance and cost-efficiency:

• Conversion Tracking: Implementing tracking for each conversion goal to measure campaign success.

• Geo-Targeting Setup: Configuring geographic targeting to reach audiences in specific locations for maximum relevance.

• Competitor Analysis: Analyzing competitor activity to adjust bidding and targeting strategies accordingly.

• Keyword and Ad Copy Optimization: Regularly refining keywords and ad copy to increase relevance and engagement.

• Bid and CTR Optimization: Adjusting keyword bids to improve ad position and click-through rate (CTR) while managing budget constraints.

• Extension Setup and Optimization: Adding and optimizing ad extensions, including:

• Call Extensions: Encouraging direct phone calls to increase engagement.

• Sitelink Extensions: Providing additional site links to drive traffic to key pages.

• Call Tracking Setup: Implementing call tracking to monitor and optimize phone-based conversions.

• Ad Scheduling Setup: Configuring ad schedules to ensure ads are displayed at optimal times.

Landing Page and Value-Added Optimization

We enhance landing pages and utilize value-added tracking for a better user experience and improved conversions:

• Landing Page Optimization: Recommending adjustments to improve relevance, load time, and conversion elements.

• ROI and A/B Testing: Measuring ROI and conducting A/B tests on ads and landing pages to find the best-performing combinations.

• Value Tracking: Using data to track and enhance value metrics for ongoing campaign effectiveness.

Analytics and Reporting

Our in-depth reporting and analytics provide clear insights into campaign performance and areas for improvement:

• Google Analytics Setup and Linking: Setting up Google Analytics and linking it to Google Ads for enhanced tracking.

• Detailed Monthly Reports: Comprehensive reports detailing impressions, CTR, conversions, cost-per-click, and ROI.

• Dedicated Account Manager: A dedicated expert focused on your account’s growth, providing updates and strategic recommendations.

• Competitor Analysis in Reports: Monthly competitor activity tracking to benchmark campaign performance.

24/7 Support and Continuous Optimization

Our commitment to your PPC success includes constant support, ongoing optimizations, and strategic guidance:

• 24/7 Support: Available via phone, email, or chat to answer questions and provide immediate assistance.

• Continuous Monitoring: Real-time monitoring of campaign metrics to make on-the-fly adjustments as needed.

• Dedicated Partnership: From setup through ongoing management, we are invested in driving sustainable results for your campaigns.

Our PPC Advertising service is a complete solution designed to ensure your campaigns perform at their best, with dedicated support, robust reporting, and real-time optimizations. By partnering with Voyage, you gain a PPC team committed to achieving maximum visibility and conversions within your budget.